Career History

I joined Greenlight Guru in March 2025 as the Senior Director of Revenue Operations.

Greenlight Guru has been around since 2013, and when I started, the company had recently been brought into the JMI portfolio of companies.

We had nearly 13 years of go-to-market processes, reporting, strategy, and tech debt that needed support. The Salesforce instance was still relatively new but had changed hands multiple times since it went live in 2019. On top of that, the executive team was changing over, and the company was in a stabilization period as new leadership came in.

Before I had even started, I was handed a list of 100+ items across marketing, sales, finance, customer success, and IT that the team needed help with. Over the first 90 days I (mostly) ignored that list of items and developed my own conclusions to what had led to this list being produced.

Greenlight Guru was missing a solid operational foundation.

Over the last two years, I've been focused on repairing the foundation while continuing to enhance rep productivity and overall go-to-market efficiency. I've brought in new tools like Clay and Salesforce Revenue Cloud, created standard operating procedures for managing lead to revenue, and minimized overhead by adopting an Agent-first approach to tech debt management.